Facebook Marketing For Dummies by John Haydon

Face it — your business, brand, or organization can benefit from Facebook marketing!

Facebook is the place to be, so your business needs a marketing presence there too. There’s a lot to consider! Use this friendly guide to help you set up your Page, plan your marketing campaign, and make promotions, groups, and events work for you. Need to know a little more about Facebook and social networking first? There’s also a section on that!

• Catch your customers — define your target market and learn more about your customers by having conversations with them
• Prepare your Page — discover what goes into a great business or organization Page and how to get started
• Get noticed — learn to create content that your fans can use, and keep it coming
• Build your base — engage your fans with contests, promotions, and webinars
• Measure your success — use Facebook Insights to learn more about your fans and analyze data with third-party tools
• Add ads — promote your business or cause with Facebook advertising and measure results
• Go Places — see how Facebook Places can promote a brick-and-mortar business
• Plug it in — use Facebook’s social plug-ins to help your customers personalize your site and share it with their friends

Open the book and find:

• What a Facebook marketing plan can do for you
• Apps you can add to your Page
• What psychographic variables are and how to use them
• How to build a content strategy
• The difference between liking a Page and liking content
• Ways to promote your business with Groups
• Tips on using Facebook ads
• Ten Facebook business etiquette tips

Learn to:

• Create, administer, and customize your Page
• Build your fan base
• Integrate Facebook with other marketing plans and measure results
• Promote your Page using events, contests, and polls