Facebook Marketing For Dummies by John Haydon

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From the Back Cover

Face it — your business, brand, or organization can benefit from Facebook marketing!

Facebook is the place to be, so your business needs a marketing presence there too. There’s a lot to consider! Use this friendly guide to help you set up your Page, plan your marketing campaign, and make promotions, groups, and events work for you. Need to know a little more about Facebook and social networking first? There’s also a section on that!

  • Catch your customers — define your target market and learn more about your customers by having conversations with them
  • Prepare your Page — discover what goes into a great business or organization Page and how to get started
  • Get noticed — learn to create content that your fans can use, and keep it coming
  • Build your base — engage your fans with contests, promotions, and webinars
  • Measure your success — use Facebook Insights to learn more about your fans and analyze data with third-party tools
  • Add ads — promote your business or cause with Facebook advertising and measure results
  • Go Places — see how Facebook Places can promote a brick-and-mortar business
  • Plug it in — use Facebook’s social plug-ins to help your customers personalize your site and share it with their friends

Open the book and find:

  • What a Facebook marketing plan can do for you
  • Apps you can add to your Page
  • What psychographic variables are and how to use them
  • How to build a content strategy
  • The difference between liking a Page and liking content
  • Ways to promote your business with Groups
  • Tips on using Facebook ads
  • Ten Facebook business etiquette tips

Learn to:

  • Create, administer, and customize your Page
  • Build your fan base
  • Integrate Facebook with other marketing plans and measure results
  • Promote your Page using events, contests, and polls
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