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Face it — your business, brand, or organization can benefit from Facebook marketing!
Facebook is the place to be, so your business needs a marketing presence there too. There’s a lot to consider! Use this friendly guide to help you set up your Page, plan your marketing campaign, and make promotions, groups, and events work for you. Need to know a little more about Facebook and social networking first? There’s also a section on that!
- Catch your customers — define your target market and learn more about your customers by having conversations with them
- Prepare your Page — discover what goes into a great business or organization Page and how to get started
- Get noticed — learn to create content that your fans can use, and keep it coming
- Build your base — engage your fans with contests, promotions, and webinars
- Measure your success — use Facebook Insights to learn more about your fans and analyze data with third-party tools
- Add ads — promote your business or cause with Facebook advertising and measure results
- Go Places — see how Facebook Places can promote a brick-and-mortar business
- Plug it in — use Facebook’s social plug-ins to help your customers personalize your site and share it with their friends
Open the book and find:
- What a Facebook marketing plan can do for you
- Apps you can add to your Page
- What psychographic variables are and how to use them
- How to build a content strategy
- The difference between liking a Page and liking content
- Ways to promote your business with Groups
- Tips on using Facebook ads
- Ten Facebook business etiquette tips
Learn to:
- Create, administer, and customize your Page
- Build your fan base
- Integrate Facebook with other marketing plans and measure results
- Promote your Page using events, contests, and polls
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