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Editorial Reviews
From the Author
Social media continues to evolve at breakneck speed, and with the help of this guide, you’ll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you’ll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach–and keep–more customers, make more sales, and boost your bottom line.
About the Author
Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.
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